About Kupu

A system designed against you

300 million claims are denied every year. Less than 1% of patients ever appeal. Up to 70% win when they do. The system is designed to outlast you — deny at scale, bury the appeal process in complexity, and bet that you'll give up. Most people do.

And it doesn't stop at denials. 80% of medical bills contain errors. Patients can't track their deductible across providers, don't know their appeal rights, and have no way to compare what they're charged to what they should be charged. The entire patient financial experience is broken.

Knowable and fixable

Scott Ruffin spent nearly three decades building systems at Amazon and Walmart — using data to find patterns and build automation around them. After an unexpected medical bill landed on his desk, he realized: the patient financial experience is broken in ways that are knowable and fixable.

So he built Kupu — the patient financial platform that fights denials, catches billing errors, tracks your costs against your plan, and manages the full appeal through resolution. Free during beta. Built for everyone.

On the patient's side

Kupu exists to fix the patient financial experience — the whole thing, not just one piece.

We're on the patient's side. Every person should know if they're being overcharged. Every person should be able to fight back with the right documentation, the right language, and the right tools. The healthcare system wasn't built for you — Kupu was.

Get in touch

For press inquiries, partnership opportunities, or general questions, reach out at hello@kupuhealth.com.